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Target Market

Latest post 07-08-2008 5:42 AM by Manos58. 0 replies.
  • 07-08-2008 5:42 AM

    Target Market

    Anyone about to create a web site should take the time to right a statement that says what the site is used for and what visitors can get from it. This will help Professional website design to plan a proper outline of how the website can be broken down and modified over time should (when) the need arises having a long-term objective is a pretty good idea.

    In terms of audience, what is the target market? When you are doing this you should be able to narrow it down to one person who is your sample visitor. Killian Chad will be our sample person. He has an age, sex, marital status, he has (or doesn’t have) pets and so many other details that you can point out. Sure, there is only one Killian, but you have to have a target in mind and saying Killian is easier than Women 16-26 from France and Belgium. Site visitors will be viewing the site for different reasons, a designer should know what those reasons are so she can try to make the site hit that customers ideas, and if the designer is good enough you may get return visits.

    Content is the most important aspect of a web site. It is also the most time-consuming section of the website. Try to guess how long it took me to write this 850-word article. A good site needs hundreds (thousands?) of pages to be worthwhile and to give customers reason to return. If they don’t come back, they don’t spend money. Very important note here so I will < EM> emphasize < /EM> it. Your average visitor will not spend money. Your return visitors are those that have the greatest chance of forking over money for you.

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