In FP under Site Settings you could create a variable and assign a value to it, then use that variable on any page. It's a lot like includes where you can create a page and insert or include that reusable content at various places. An example of a variable might be
CopyrightNotice "Copyright 2007 by Tom Jones. All Rights Reserved."
In FP the example would be
<!--webbot bot="Substitution" S-Variable="CopyrightNotice" -->
How do we do that in EW?
Paul