by-expression blog

Business Credibility

Today I went out on a ride with my scooter group and at lunch we were talking about Obama being the first US President to have a laptop and carry a Blackberry (or other smart phone). This conversation detoured over to business credibility when one of our ride leader mentioned that at work she used to question how "legitimate" a business was when then didn't have a FAX number. Now whenever they have an order form a new client the first thing she does is go look at their website. If she couldn't find a website under the business name she questioned whether or not they were a "real" business.

She went on to say that just last week she was questioning whether to do business a new client because when she went to their site and started clicking around she found pages with [insert your content here] and/or filler text. The conversation opened to as others in the group  started talking about what it was about a business website that made them not want to do business with the company. There were six of us sitting around the table and only the ride leader knew I work on websites professionally so it was an interesting conversation for me to listen. Each of the others agreed with the ride leader that a website with content that didn't relate to the site or was clearly default template text was a company they would not want to do business with. Another chimed in with "old" content that was dated 2003-6 that didn't look like it had ever been updated was another red flag for him. The conversation continued with others adding variations on the theme of no content or lack of updated content making them question how viable the business represented was but the only other point discussed was business address that didn't include the business name in the domain. Nobody found business @gmail.com, @ aol.com or @msn/live/hotmail.com as anything other than a warning that the company may not be a real business.

All in all it was an interesting conversation for a web professional to sit back and listen to without trying to direct the conversation. If nothing else, it reinforced for me what I tell my book readers, students and clients:

1. Content is credibility.
2. You can't do business from free hosting or email accounts if you want to be taken seriously.

Towards the end I did ask what was important to then in deciding whether to do business with a company or not when they looked at a company's website. Each of the other five at the table said - content that was relevant, easy to find and evidence that the site was maintained with regular updates. The site itself could be very simple even just a single page but had to be maintained.

With the current economic climate, it is good to know what it is that makes a favorable or unfavorable impression on your potential customers.

Last Chance Half Price Expression

Just a quick note to let you know that if you haven't taken advantage of the half price sale on Expression Web and Expression Studio if you are in the US and purchase directly from Microsoft, they announced today that the sale ends January 31. 2009.

Expression Web MVP Articles

According to the Microsoft Expression Newsletter there is a new Expression Web MVP Morten Rand-Hendriksen, Creative Director of Pink & Yellow Media.

If you don't subscribe to the newsletter you may want to check out his article on "Understanding and Unleashing the Power of CSS Layouts"

While you are at it if you want to learn more about master pages in Expression Web check Introduction to ASP.NET Master Pages in Microsoft Expression Web. by Expression Web MVP Dustin Drees.  (His Expression video tutorials are excellent btw)Dustin has created some of my most recommended videos.

Why I Hate the MS Expression Web Forum

Let me be clear I like, really like Expression Web but the Microsoft forum application used for Expression Studio programs, MSDN and TechNet is the absolute worst forum I have ever had the misfortune to use. Let me explain just why I say that:

The url: http://social.expression.microsoft.com/forums/en-us/web/threads/  Expression Web is a web design application there is nothing "social" about it. The use of "social" in the url for a program support forum means that the forum itself is blocked by many corporations who do not want their employees being "social" at work. Government employees are also blocked according to people I know who work for various state agencies. Bad as this is for Expression Web Microsoft uses the same "social" subdominan is used for MSDN and TechNet -developer and IT support venues.

1. If the subdomain used to host these forms wasn't enough of a problem you must log in via Live to actually post or have your filters remember what you have old have not seen before. While in theory this should not be a problem the number of times I and others have had to dump cookies to get logged in properly demonstrates otherwise.
2. Speaking of log in issues on multiple ovations I have been on the Expression Web form with my name shown as logged in but with no reply button and the upper right corner hardy a login link, sigh.
3. Then there is the whole "Ajax" reply experience. Forget using the forum if you happen to be using:
   1. A screen with 800 PX or less maximum browser widely. the submit button is off-screen, resizing the text or using IE's zoom won't change that either. I've tried 75% which makes the forum text try but still leaves the subnet button off screen.
   2. A mobile device like an iPhone or iPod touch. Sure you can read the forum and you can even trigger the reply form, what you cant to is trigger the onscreen keyboard to write your reply. Trying to access on my AT&T Tilt I gave up when all the lode was a text based semblance of the masthead writ sign in links and the footer of the page. Both of these issues I can only speculate as being caused by the jargonizes used by the forum. Talk about serious accessibly issues.
4. Oh and if you only have a limited amount of time, forget it. I'm running Vista on an Intel 9600 based laptop with 4 gig of ram and 2 gig of "turbo" memory. I'm also connected on a 5mps connection but between the time I click the submit button and the time it takes to actually post a response I can count to 10.
5. Visitors who are not "regulars" sometimes end up posting their question multiple times either because they don't see responses (they frequently expect their questions to be answered by Microsoft support tech and within minutes) or because they can't find their original post.
6. Regulars get frustrated because their bookmarks fail to load the forum every time (see the things I've had to do below in the last month to be able to access the forum) or because it is so slow and painful to use. Not to mention that there is no FAQ that would answer so many of the posts.

In the last month to even use the MS Expression forum to read or reply to posts I have had to:

1. Delete all Microsoft cookies
2. Delete all cached JavaScript files
3. Using my favorites bookmark received error code 503, At refresh and then been able to get to the site.
4. Have at least a 14 hour period when no new posts were being displayed including ones I just made for to test it new posts were going though at all. (Post showed but only when the post was sent in thread view, not in forum thread list for another 2-4 hours.) Some people could see new posts IF they changed
5. filters every refresh.

I've more or less given up on the idea of Microsoft continuing with NNTP and newsgroups or creating a viable mail list/non-forum based community.

So what I really want to know is why with so many good community building forums and applications out there Microsoft is building its own and doing such a piss poor job of doing so. Solutions such as Community Server a are built using Microsoft technology and even the very first version I used was miles ahead of the current version of the Ms Forums. The current Community Server version is light years ahead. So why doesn't Microsoft buy a license?

What do you think?

In the past I have condemned posters who post on Microsoft newsgroups for the sole purpose of driving traffic to their own privately hosted forums and mail lists. For that reason I have never promoted the forums here, Google, Yahoo or even Microsoft Live groups  on the Microsoft forms or newsgroups. Now I an reconsidering that policy as I would welcome just about any such venue that could create a thing community.

If you know of one, please let me know.

Our next Live Meeting is tentatively scheduled for Jan 27, 2009 at 10 a.m. CST. Your topic suggestions would be appreciated.

January Classes

The next session of classes at Start to Web starts Sunday, Jan 11, 2009. This session Migrating from FrontPage to Expression Web is available taught by FrontPage MVPs Pat Geary and Tina Clarke. This class will include their ebook which is regularly $46 purchased separately. The  book and the instructor led class is normally  $79.95 but readers & members of by-expression.com can receive 10% off all classes over $50 using the coupon code byexpr10.

There are two other classes that are on the schedule that need 10 more students to "make" for this session. Those classes are Introduction to Expression Web and Introduction to CSS.

Expression Web 2 Special

I've been busy this holiday season and since I knew others had posted the Microsoft USA special pricing on Expression Web I wasn't feeling guilty about it but now that we are in 2009 I thought I'd mention it if you have any money left after the holidays and you haven't bought Expression Web 2 or Expression Studio 2 yet and are in the USA you can get 50% off on either the upgrade price or the full retail cost when you order through the Microsoft Online store